Magmatic Media Logo

Step 1: Discovery

We discuss your vision and I learn more about your business; core values, target audience, brand personality. I ask questions to determine factors like planned usage, color choices, and personal likes/dislikes. I research competitors to identify visual trends, avoid design overlaps, and spot opportunities for differentiation.

Step 2: Planning

I document our agreed-upon objectives, deliverables, and timeline for your approval.

Step 3: Development

During this phase, I present several preliminary designs for review and discussion. Together we determine a focus which can then be refined further. There are usually several iterations at this phase, and I am always open to exploring new ideas that we uncover along the way.

This step also involves color and typography exploration, as well as conceptual mockups rendering the logo on things like  business cards, web headers, signage, merchandise, or digital product UI to test real-world impact.

Step 4: Delivery

At the end of the design phase, when we have our final draft, I provide all materials and transfer ownership of the design to you. I provide industry-standard files for any use case including vector and high-resolution raster files, as well as color guidelines.